International Macaron Day March 20

Every March 20th, dessert lovers have a delicious reason to celebrate: International Macaron Day. But beyond the pastel colors and indulgent flavors, this day has a meaningful origin rooted in community, generosity, and a love for pastry.

Who Started International Macaron Day?

International Macaron Day was created by renowned French pastry chef Pierre Hermé, often referred to as the “Picasso of Pastry.” In the early 2000s, Hermé wanted to find a way to celebrate the macaron while also giving back.

The idea took shape in Paris, where pastry shops began offering free macarons to customers on March 20^th, encouraging donations to charity in return. What started as a local initiative quickly gained popularity, spreading across France and eventually around the world.

Today, many bakeries globally participate in Macaron Day, using it as an opportunity not only to showcase their craft but also to support meaningful causes. It’s a rare holiday where indulgence and generosity go hand in hand.

How to Celebrate International Macaron Day

Whether you’re a casual dessert lover or a full-on macaron enthusiast, there are plenty of fun (and meaningful) ways to take part:

1. Visit a Local Bakery

Many bakeries offer special promotions, limited-edition flavors, or even free macarons. It’s a great way to support small businesses while honoring the tradition started in Paris.  Nikkolette’s Macarons shop in Plymouth is giving a free macaron fidget clicker with the purchase of a dozen macarons.

2. Give Back While You Indulge

Stay true to the holiday’s roots by pairing your treat with a good deed. Donate to a local charity, food bank, or cause you care about, just like the original celebration intended.

3. Try Something New

Macaron Day is the perfect excuse to step outside your usual flavor choices. Go for something unique like rose or lavender.

4. Bake Your Own

Feeling ambitious? Try making macarons at home. While they’re notoriously tricky, the process can be rewarding…and gives you a deeper appreciation for the craft.

5. Share the Experience

Post your macarons on social media, gift a box to a friend, or host a small tasting with family. It’s a visually beautiful dessert that’s made to be shared.

 

A Sweet Reminder

International Macaron Day is a celebration of more than just a dessert— Thanks to Pierre Hermé’s vision, it’s not just about enjoying a delicate French pastry, it’s about creativity, culture, and the joy of small indulgences. In a fast-paced world, taking a moment to savor something delicate and beautifully crafted can be a simple but powerful pleasure.

So this March 20th, treat yourself to a macaron (or a dozen). After all, life is a little sweeter with a touch of elegance.